Although multinational companies employ various SEO strategies to get customers and clients from all over the world, small businesses that deal with customers in their geographical region are only interested in local leads. In this post, you will learn about what to do if you are one of such businesses. The following are some SEO strategies you should try.
Your Website
You should look at the website and see where your business is located and the services you offer. The target area ought to be noted in the Home page copy. Also, you should have a contact page in the footer. It is advisable to incorporate the business name and location in the URL. The most important thing, in this case, is to ensure when a visitor gets to your website, he or she will get whatever they are looking for.
It is rewarding to reach your local customers doing certain searches for your business service area or city. Also, when you create individual pages for the service you offer, include the locations serviced into the headlines and the content.
Google My Business
If you have not created Google My Business page, you should do immediately. That is an important tool that is free and pins your business on Google Maps. When Google sees these signals, you will rank highly in the local results. These are results you can see when Google has understood your search queries based on a certain location.
Local Citations
Local citations are important, and you can get them by listing your business in the local directory. You may do this once, and it is quite easy. Just search for local directories online. It is a good idea to find directories in your niche. You should not pay for this as paid directories are flagged and penalized by Google. Remember that paying for links or citations will do more harm to your site than good.
Reviews
As far as local customers are concerned, reviews are the key. These are testimonials left by past customers. In most cases, they are trusted by potential customers.
If you want to dominate local rankings, then you need a solid strategy. Thus, you should consider hiring a reputable search engine optimization company. They can help take things further.
