Navigation
Navigation has a lot of roles to play. It gets potential customers to read over your website easily. If your website offers poor navigation, your potential clients will close it because they are frustrated with it as a result of a bad user interface. A developer can be carried away, trying to come up with the latest designs, interesting typefaces, and colorful features.
All these things can make navigation difficult or easy. It is a good idea to make your website easy to navigate. Ensure that after making the website, visitors can easily read it and get the message you want to pass.
Brand Consistency
Does your website have a logo for the company? Do you like using the logo when sending out invoices, brochures, and more? If that is the case, you should consider inserting it into the website. If you are a startup and want your company to grow bigger, one of the things to take into account is the credibility of the website. Consistency is one of the factors to pay attention to. In this way, both new and existing clients can recognize your brand from the competition in marketing materials and posters.
Consistency
Recent studies show that visual components of that given brand do not have the brand identity to show that it belongs to the firm. In fact, consistency can make both existing and new clients get confused and uncomfortable. Thus, it can have an impact on your firm.
Search Engine Optimization
SEO is an important process of increasing the quality and quantity of the website. The feedback you get from the clients who visit your website ought not to be taken lightly. That is an important factor that can determine whether your website ranks higher in Google or not. Remember that good experience reduces bounce rate, and bad experience does the opposite completely.
Content
A website page contains both visual content and written content. These two work in communicating the message to the visitors. It is a good idea to include a call to action. There are various things to take into account as far as building up the content is concerned.
Ensure you create content that is clear, easy to read, and concise. Always try to be short and straight to the point. You should avoid cluttering up the page with a lot of videos and images. Use visual content as little as possible.
